Survey Software HQ

The February 2008 issue of Microsoft’s Technet Magazine has a feature article called “Building a Powerful Survey Infrastructure.”  Unfortunately, this shows that Microsoft’s survey solution has a long way to go.

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Prezza Technologies has released a variety of training videos that explain some of the more complex topics related to online surveys. Although designed to be used with CHECKBOX Survey, these videos are conceptual in nature and will asssist users of almost any survey package: http://www.prezzatech.com/training Also while you are there, check out this Survey Software Review about Checkbox Survey.
Labels: survey software

Traditional Media Advertising Still More Credible Worldwide Than Ads on Search Engines, Web Site Banners and Mobile Phones

New York, October 1, 2007 – Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.

Conducted twice-a-year among 26,486 internet users in 47 markets from Europe, Asia Pacific, the Americas and the Middle East, Nielsen most recently surveyed consumers on their attitudes toward thirteen types of advertising – from conventional newspaper and television ads to branded web sites and consumer-generated content.

“Advertisers around the world are able to reach consumers across an increasingly diverse range of media platforms,” said David McCallum, the global managing director for Nielsen’s Customized Research Services. “Even so, the recommendation of someone else remains the most trusted sources of information when consumers decide which products and services to buy. And even though new media technologies are playing a role in ‘globalizing’ society, many purchasing decisions are still based on firmly held national and cultural attitudes. Furthermore, given that nothing travels faster than bad news - with estimates that reports of bad experiences outnumber good service reports by as many as 5:1 - the importance of responsive, high quality customer service is yet again highlighted.”

The Nielsen survey found Filipinos and Brazilians (67%) to be the most trusting overall of all forms of advertising, while trust among Danes (28%), Italians (32%), Lithuanians (34%) and Germans (35%) were the lowest in the world.

Check this out — Olympus has created the world’s smallest questionnaire on specimen slide: http://www.engadget.com/2007/09/25/olympus-creates-worlds-smallest-questionnaire-on-specimen-sli/

CHECKBOX 4.3 Enables Business Intelligence for Small and Medium Business

The Checkbox 4.3 Developer Kit adds new web services to allow developers to integrate existing applications (CRM, HR, BI) with a powerful user, form, and survey management system in order to create a customized business intelligence system for organizations of all sizes.

Cambridge, MA (PRWEB) August 15, 2007 — Leading online survey software and business intelligence software provider Prezza Technologies announced a new web services component as part of their new Checkbox 4.3 Developer Kit. The new web services layer adds to an existing API (Application Programming Interface) that has been available for years to their customers. This allows any company to create a powerful business intelligence system.

“This announcement really highlights the uniqueness between our system and other, lower-end players in the industry,” says John Craven, President of Prezza Technologies. “This new web services component makes it even easier for companies to share and swap data between Checkbox and other applications.”

This new web services component makes it even easier for companies to share and swap data between Checkbox and other applications.
Prezza’s customers have already integrated with the Checkbox Developer Kit - mainly to exchange data between existing applications or to build new applications from scratch:

An emerging brand consultancy (SalesTrac) used Checkbox Mobile to collect feedback via handheld and integrate Checkbox with their PromoSpace social networking system.
A west-coast financial services company integrated Checkbox with their learning management system in order to integrate and centralize feedback about courses and instructors.
An east-coast university is using Checkbox to build a social networking tool and 360-degree feedback platform that will be resold to other schools.
A sales consulting company uses Checkbox as the platform for their mini-site building and lead scoring system in order to rate leads before they are passed onto their clients.
Craven highlights more of the advantages of integrating a survey and forms system: “Data sitting in a CRM system can be extracted and inserted into a Checkbox survey, making questionnaires, forms, and surveys extremely targeted and direct. It’s like using the mail merge feature with a company’s existing, enterprise-wide databases and applications.”
Checkbox 4.3 will be available August 27, 2007 for new and existing customers in both on-demand and on-premise edition. To see a demonstration, prospects may visit www.prezzatech.com and sign up for a live demo, download a free trial, utilize live chat services, or call the Prezza sales team at 1-866-430-8274.

About Prezza Technologies

Based in Cambridge, MA, Prezza Technologies is one of the fastest growing providers of online survey software and business intelligence software. The company was co-founded in 2002 by Tom First, who previously built and sold Nantucket Nectars (a perennial member of Inc. Magazine’s list of fastest growing companies in the 1990s). Prezza Technologies’ on-demand and on-premise products are currently used by major organizations worldwide, including Fortune 500 companies and educational institutions in over 30 countries.

For more information, contact: John Craven President 617-715-9600�

*SIGN UP TO RECEIVE THE FREE VERSION OF ULTIMATE POLL HERE. (http://demo.checkbox.com/Samples/poll.aspx?ForceNew=true)*

HIGHLIGHTS OF ULTIMATE POLL:

Autogenerates Javascript Code
Drop a poll onto any of your web pages.
Embedded AJAX Technology
View results without page reloads.
Fully Web-Based, Customizable Polls
Add styles, pictures, and text in any font.
Track Results in Real-time
Instantly view results with IP address + time/date.
Customizable, Open Source Code
Modify Active Server Pages for customization.
Poll Scheduling Makes Web Poll Administration Easy
Use page zones to rotate ads on a schedule.
Poll Answer Choice Randomization
Randomize answers to reduce bias.
Actions Based on Answers
Each answer choice can redirect to a page.
*SIGN UP TO RECEIVE THE FREE VERSION OF ULTIMATE POLL HERE.* (http://demo.checkbox.com/Samples/poll.aspx)

It doesn’t take a survey or a survey company to know that whatever Apple puts out is going to be well designed, well marketed, and desired by the masses. The iPhone is no exception. A research company conducted a survey of 19,000 people are determined that 90% of them have heard of the iPhone and 1/3 want to buy it. Maybe 1/3 is not everyone, but it’s a lot for a $600 dollar device.

Link to the PC world Article

Here’s an example of using your member list to conduct a survey and made some great press-worthy announcements.

The California Wine Club recently sent out a survey to it’s members and found that most of its members thought that screw caps were OK, but didn’t agree that screw tops were ever superior to cork bottles.

More than 50 percent of responders viewed screw caps as having the same quality, while 35 percent believed they were less quality. Only 2 percent of respondents believed screw caps were of higher quality, while 10 percent said they did not drink wines with screw caps.

Link to Press Release

Labels: survey software results

We released a cool enhancement to our product line on Tuesday June 12. It’s the ability to connect mobile devices with a hosted installation (meaning customer doesn’t have to install a thing). It’s called Checkbox Mobile regardless of whether people are connecting it to a version of our Checkbox Survey Server (downloadable software) or Checkbox Online (hosted, application service maintained by Prezza Technologies). The next day we announced a major customer win - SalesTrac - who will be using the product in bars, restaurants, and pubs across the country to monitor their clients beer and spirits brands. One of my recommendations to them - water/beer resistant PDAs!

link to full press release

Here at Prezza Technologies in Cambridge MA we’ve been proud of the steps we’ve taken towards producing software that is not only powerful but simple - we know we are significantly decreasing support requests towards IT Professionals and enhancement requests towards Development teams. Survey designers come to us for support, and the technical teams can get back to solving mission-critical problems.
It’s simple to install and host on your own servers - as in Checkbox Survey Server - we now support SQL Express.
We also host and maintain our own survey hosting environment for customers who prefer to get up and running even faster. We call this Checkbox Online®. Because we rely on our partner RackSpace, we offer what could be the best uptime, security, and backup/disaster recovery procedures in the industry.
Our latest product released is Checkbox Mobile - available as downloadable software or as a hosted environment - which enables offline, handheld survey and form data collection. It can be used for simple order forms or as part of a major market research initiative. It synchronizes occasionally with a backend server which can be on a company’s servers or at Prezza (RackSpace servers).
Also, in the press release there’s a nice quick start guide that will help you try our online demo’s at demo.checkbox.com!
Link to Press Release

Brian