10th
January
2007
Look how the networks are going to amateurs for the king of advertising… Super Bowl Ads.
Everyone is reaching out beyond their inside employees simply to get more ideas.
Uses a good survey software tool (trying… to … avoid… Prezza Technologies plug here) and this process will become simple.
Although my company sells software and a SaaS (hosted online survey option), I would recommend the software.
1. It’s more secure.
2. You own it, and you aren’t stuck paying monthly forever just to access that survey you wanted to do.
3. Find a company who doesn’t charge extra for additional users, etc
posted in General |
10th
January
2007
One thing that survey software can be used for, is to conduct research projects into your customer base. Businesses looking for feedback can turn to their audience and recruit their assistance. Ask them to come up with ideas. Reward them if they come up with something good. This will make getting feedback easier.
The Cost of Incentives
Usually, if you customer base is large enough, the hard cost of the reward is worth the feedback you will get if they are comfortable with providing feedback or lured with a large enough incentive. Look out, though, as the wrong incentive will lure the wrong kind of people. A cash reward is useful to anyone, so you might stay away from that. Think of something specific to your industry which would weed out people who sign up in a second for a cash reward.
Effectiveness of Incentives
The effectiveness of incentives varies from survey to survey and from industry to industry. Think of what would benefit you, and what the ideal provider of feedback to you would want. Come up with a win-win (sorry, over-used buzzword) situation. Send me your stories.
posted in General |
