Survey Software HQ

This survey I found while reading MSNBC.com

Looks like it’s sponsored by Elle Magazine.

What do you think of your boss? How do you think your boss achieved his or her position? How do people get ahead at your company?
Whether you love everything about your manager or loathe every day you share the same area code, now is the time to make your voice heard. The Elle/MSNBC.com Work and Power Survey aims to get the lowdown on how you feel about your boss, colleagues and life in the office.

We’ll report complete results from the survey in March.

Feel free to take it.

Some good information on how survey research started…

from the Council of American Survey Research Organizations

When did marketing and public opinion research start . . . and why?

The first known survey done in the United States was the U.S. Census of 1790. While some organized survey research was done between then and the early 1900’s, the real growth of the industry came after World War II.

In the first part of this century there weren’t enough consumer goods available for everyone. Most of what manufacturers made could be sold easily. Manufacturers didn’t have to be concerned about “marketing.” For example, soap was made a batch at a time in kettles and sold in chunks from door to door. There was no variety in color, fragrance, or performance. Soap was. . . just soap. And the soap makers didn’t make big enough batches to go around.

The great Depression of the 1930’s, and then World War II, changed all that. Changes in our economy and technological advances during and after the war greatly increased manufacturing capacity. Consumers had more and better products to choose from and manufacturers had to pay attention to their customers. Soap makers, holding unsold chunks of “just soap,” began to respond to demands for better cleaning soap and more fragrant soap.

It was at this time that the industry known as marketing research came into its own as the consumer’s spokesman to the manufacturer. Today, the gathering and analysis of public opinion for business, political, and social issues is sponsored by government agencies, academic institutions, and business organizations. The growth of survey research has enabled these sponsors to develop specific programs and strategies to satisfy what Americans really want and need. Your opinions do count. Surveys are how your opinions are collected. >

Nice. Thanks CASRO.