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14th January 2007

Survey Results: Trans Fats - Can a City Tell Its Residents What to Eat?

So our local Boston, following in the footsteps of a growing national movement against partially hydrogenated oil which contain “trans fats”, has received a precedent to follow. New York recently voted to pass a ban on the unnatural chemically produced fats… Restaurants must comply by July 2008. A survey was conducted to some readers of local Boston Business Journal:

Should Massachusetts remove unhealthy items from menus? Yes 39% No 60%
I think this falls in line with some of the people I’ve spoken to.. “don’t tell me what types of foods to eat and not to eat.” Personally, I felt the same way until I dug into it. I thought… what the heck could be so bad against the occasional french fry binge… Check out these studies.

So I guess in this case, the survey results up above reflect a fierce stubbornness, an unhealthy ignorance, or maybe a bit of both… it would be similar to saying - let me choose whether I can feed my kids lead paint or not… it’s my household. In this case, I believe the government does have the responsibility to put out an educational campaign on what these substances are… and to ban them.

Source: Boston Business Journal

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14th January 2007

Check Back with Us Soon! Survey Software Announcement …

Loyal Survey Software HQ readers… since we’ve started turning this into a more informal, transparent blog aimed at providing some insight into our industry, we’ve seen a steady response from you. Traffic has doubled in the past week!

 Thanks!

We have to push our agenda every now and then (because after all, this is written by an employee of Prezza Technologies, a survey software company who lives in a large office building right next to Harvard University.

A Completely New Product Line

We have some very new products we are going to be officially releasing to the market although we have been testing them with some of our “bleeding edge” customers in order to understand which directions we should take in refining the end product.

I’m really excited about the possibilities for these products and I hope you will come back to this site or www.prezzatech.com soon for more information.

- Brian

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14th January 2007

Using the Right Incentives to Get Your Surveys Answered

Here is an example of perhaps the wrong incentives to get me to use Orbitz.

I got this in my email today:

***************************************************

EXCLUSIVE EMAIL OFFER
SAVE $10

Tell us what you think & get $10 off your next air purchase on Orbitz!

Simply complete our quick survey within the next 3 days to qualify. Travel is good for the entire year! ***************************************************

Can you tell how excited I am? Err no.

First: This incentive is not very tangible or transferable to where-ever my travels may go.

Second: It limits me to purchasing from Orbitz and doesn’t just give me something for my time. How about something that is redeemable at my local airport (LOGAN)? I’m sure they have a database of where people live, they could provide a unique offer that is customized for them and usable even if someone wasn’t flying or purchasing through Orbitz.

Third: It’s only $10, which doesn’t quite do much in terms of the cost of a ticket these days.

Fourth: It’s not even guaranteed. I like this qualifier: “…within the next 3 days to qualify”.

Thanks Orbitz, I’ll spend my time writing this instead :)

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