iPhone Announcement Critique from ZDNET
Jason O’grady over at ZDNet did a nice job articulating why iPhone was brilliant to pre-announce their iPhone. You can find the complete list here.
But Jason makes a great point on item #2.
[Apple gets] “Six months of free R&D by a rabid, foaming at the mouth, customer base. I’ve never seen so much press and feature suggestions for a product in my life. Why hire more QA people when you can simply pre-announce something and let the blogosphere do your research for you? (Although it baffles me why Apple hasn’t added a “suggestion” link to their iPhone pages.)”
Great point Jason.
But my question is this: why haven’t more companies adopted a strategic feedback collection tool to pull in opinions, bug fixes, feature requests, and more from their customers or prospects? In this era of group collaboration - where it is believed that external groups provide a critical component of decision making for any organization - it make sense to have a tool to power your feedback collection.
- Brian
