LinkedIn Survey - Are you an Influencer?
Marketers are always looking to add data to back up their claims and marketing efforts.
I just got a 5 question survey from LinkedIn that asked me to see if I thought I was influential using 5 questions. The question choices were wording such that I wanted to “Strongly Agree” with everything….
- Are you an expert in a field?
- Do you give advice on certain areas?
- Do you blog or participate in online communities? Etc (these aren’t verbatim by the way)
I can imagine they will use this very effectively to add meat to their marketing. Here’s what I am guessing they are doing:
1. They could issue a press release claiming it’s one of the most influential social networking sites on the web simply to generate more buzz.
2. They may also be starting to try and convert free users into paying users, and this could be a step in gathering more serious users.
3. They could use it in a media kit - and let people know why should people advertise on their site. This could be a more profitable way to pull in revenue versus Google AdWords as they currently do today. I would guess they might move away from Adwords and sell ads on their own network - which they could make a lot more money on.
