Survey Results: Americans Don’t Like American Cars
Although it’s a well known perception, this study validates that consumers believe that Japanese automakers such as Toyota and Honda make better cars than American companies such as GM, Ford, and the Chrysler. What I liked about this study is that they made their poll results public and available for anyone to scrutinize.
Excerpts from the AP Press Release
Americans have a bias against cars made by U.S. automakers, but an AP-AOL Autos poll found flickers of loyalty that could offer hope for an industry struggling to survive.
What is the American auto industry doing to reclaim its evaporating support?The industry is returning to the types of autos that gave it a sense of “swagger and attitude in the 1960s,” said John Wolkonowicz, an auto industry analyst.
In the poll, 44 percent said Japan makes the best autos, 29 percent said the United States and 15 percent said Germany.
Asked what car manufacturer makes the best autos, 25 percent said Toyota, 21 percent said General Motors and 17 percent said Honda.
Full Survey Results ( Web | PDF )
Poll of 1,004 adults conducted Dec. 19-21. The margin of sampling error was plus or minus 3 percentage points.
