Survey Results: Most Hated Corporate Lingo
Slightly related to the buzzword Enterprise Feedback Management …
Who: The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis.
What: The most annoying industry buzzwords by advertising and marketing executives.
Sample Size: The US poll includes 250 responses – 125 from advertising executives among the US’s 1,000 largest advertising agencies and 125 from senior marketing executives among the nation’s 1,000 largest companies.
Executives were asked, “In your opinion, what is the most annoying or overused buzzword in the creative/marketing industry today?” Top responses included:
“Outside-the-box”
“Synergy”
“The big idea”
“ROI”
“Paradigm shift”
“Strategy”
“Integrated solution”
“CRM” (Customer relationship management)
“Customer-centric”
“Voice of the customer”
“Critical mass”
“Buzz”
“Make it pop”
“Break through the clutter”
“Take it to the next level”
“Innovation”
“Free value”
“Organic growth”
“Low-hanging fruit”
“It is what it is”
What buzzwords annoy you the most? Get the Full Story Here
