Using the Right Incentives to Get Your Surveys Answered
Here is an example of perhaps the wrong incentives to get me to use Orbitz.
I got this in my email today:
***************************************************
EXCLUSIVE EMAIL OFFER
SAVE $10
Tell us what you think & get $10 off your next air purchase on Orbitz!
Simply complete our quick survey within the next 3 days to qualify. Travel is good for the entire year! ***************************************************
Can you tell how excited I am? Err no.
First: This incentive is not very tangible or transferable to where-ever my travels may go.
Second: It limits me to purchasing from Orbitz and doesn’t just give me something for my time. How about something that is redeemable at my local airport (LOGAN)? I’m sure they have a database of where people live, they could provide a unique offer that is customized for them and usable even if someone wasn’t flying or purchasing through Orbitz.
Third: It’s only $10, which doesn’t quite do much in terms of the cost of a ticket these days.
Fourth: It’s not even guaranteed. I like this qualifier: “…within the next 3 days to qualify”.
Thanks Orbitz, I’ll spend my time writing this instead 
