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3rd February 2007

McDonalds Coffee Beats Starbucks in Consumer Reports Survey Results.

posted in Customer Satisfaction |

Coffee snobs get their comeuppance in the March issue of Consumer Reports magazine. Published reports say the nonprofit organization’s taste testers ruled the coffee served by McDonald’s beat out the pricey brew served up at Starbucks. The magazine reportedly says McDonald’s Premium Roast Coffee has “no flaws,” labeling it “decent and moderately strong.” The java from Starbucks, meanwhile, was determined to be “strong, but burnt and bitter enough to make your eyes water instead of open.” The testers also ranked coffee from Burger King and privately held Dunkin’ Donuts, which claims to serve nearly a billion cups a year. Neither stood up to the competition, the magazine said. Burger King’s brew “looked like coffee but tasted more like hot water,” the report states, while Dunkin’s “was inoffensive, but it had no oomph.” McDonald’s was not only the best tasting, but was also found to be the least expensive cup, the magazine said. (Source: AP)

This entry was posted on Saturday, February 3rd, 2007 at 3:18 pm and is filed under Customer Satisfaction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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