What is a Transactional Survey??
Companies get closer to their customers by asking small questions after certain transactions.
IN RETAIL
Ever wonder why the clerk at the pet food store asked you for your zip code? It’s to gather more information about where their customers come from. That information, combined with the amount of money that customer spent, allows a company to make better decisions about where to advertise, and what types of messages to use.
AFTER SUPPORT CALL
“You recently received support from Prezza Technologies.We strive to provide the best customer satisfaction possible, so please take a moment to answer these questions:
For the following questions, please rate the support you received on a scale of 1 - 5 (5 is the best, 1 is the worst):
1. Speed of Response.
2. Attention to Detail.
3. Customer Service Rep Friendliness.”
Surveys like the retail example and the support example are called “transactional” because companies are introducing a method of capturing feedback at a typical transaction event. People are much more likely to respond if surveys are not just mass emailed to people, and can be much more effective when conducted by a person. Our survey software can work on the web or over mobile devices.
